There has been a notable push over the last few years to improve accessibility in game development. From behemoth studios such as Naughty Dog to indie developers such as Special Magic Games, new accessibility features are being implemented and innovated upon -- but there's some catching up to be done when it comes to the marketing and PR for those very same products. Marketing takes many forms across different media -- online trailers, adverts in magazines, even altering London underground signs to promote a new console launch. In the games industry, social media marketing has become the quickest way to deliver promotional assets and information, and some companies have started sharing information about accessibility features prior to a game's launch, detailing what features will be available. Team17 published an accessibility-focused trailer for Overcooked! All You Can Eat, for example, and Naughty Dog presented an extensive blog post for The Last of Us Part 2.