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Summary:
Accenture’s Technology Vision 2021 report highlights some interesting trends we may see over the coming years, for leaders in digital and business.
(Image sourced via Pixabay)
We tend to take company-backed research with a pinch of salt, as there are often many vested interests in play and the findings sometimes too ‘pie in the sky', not reflective of what's really happening with buyers. However, sometimes there are nuggets of detail that shine through that are worth highlighting, even if they need to be watered down somewhat.
I'd argue that this is true of Accenture's Technology Vision 2021 report, released today, which surveyed more than 6,200 business and technology leaders. The results of the report, and Accenture's commentary alongside them, stray a little bit too far into ‘big picture dramatics'. That being said, I do think some of the key takeaways are useful for business and technology leaders to consider, as they continue to navigate a route through the COVID-19 pandemic.