A unique way communicators can measure impact Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI. By Julie Baron SHARE Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. Roadblocks such as understanding organizational goals or KPIs, knowing what to measure and focusing on outcomes versus activities keep many communicators from developing strategies that focus on getting audiences to take the actions that produce the business results our clients are after. But the PR team at Progressive Insurance knows how to uncover the right information to capture what to measure and impact the bottom line. Learn from Progressive’s 2020 hiring initiative project to improve your communication and measurement.