This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. The Chartered Institute of Building (CIOB), a global organisation that represents professionals working within the field of construction and the built environment, has created a stronger, forward looking brand to help maintain its success and growth into new markets. The work, led by independent global brand agency Dragon Rouge, includes the development of a new strategic platform, brand architecture, visual and verbal identity, and implementation.