A New Business Unit To Drive Implementation Of Fitwel At Scale Center for Active Design announces creation of Active Design Advisors, Inc., to meet increased demand for its healthy building certification system News provided by Share this article Share this article NEW YORK, May 13, 2021 /PRNewswire/ -- The Center for Active Design (CfAD) today announced the creation of Active Design Advisors, Inc., a new business unit designed to help grow and drive implementation of Fitwel®, its increasingly popular healthy building certification system. As demand for wellness real estate spiked during the COVID-19 pandemic, so too did Fitwel registrations, which grew 190 percent in 2020, with Q4 registrations increasing by 644 percent over the same quarter in 2019.