At the end of September, the list of Asia's most influential brands of 2023 was published at the “Asia Brand Summit” in Hong Kong. A total of 500 brands from 20 countries and regions, were honoured at the 18th World Brand Lab summit themed “The Impact of New Technologies on Brand Transformation and Consumer Behavior.” Seven of them were tyre brands and all seven were ranked amongst the top 350 of the 500 honoured brands.