4 Ways Blockchain Could Catapult Into the Mainstream Blockchain technology adoption has largely been a top-down story. Here are some ideas that could get more bottom-up traction. (Ian Schneider/Unsplash) Updated Jan 26, 2021 at 8:03 p.m. UTC 4 Ways Blockchain Could Catapult Into the Mainstream Revolutions are the product of the masses, not the elites. Accordingly, we need to update the blockchain narrative to something more easily palpable for the average consumer and get on a path of attracting the millions of users. William Mougayar, a CoinDesk columnist, is the author of “The Business Blockchain,” producer of the Token Summit and a venture investor and adviser.