3rivers Gives Financial Advisors Path To Business Model Success Three female financial players bring best practices to the table in a software that aims to foster elevation, endurance and encouragement for financial advisors to be their best them News provided by Share this article Share this article CHICAGO, March 17, 2021 /PRNewswire/ -- "I grew up in the financial advising industry by way of my mother. I knew that was my path. I went to school for financial planning, but influence and a degree didn't prepare me for what most advisors don't recognize as a necessity. You have to run this like a business, and that's not easy."