Earnings are crucial for the share price of a stock to appreciate. But often, even good earnings fail to lift a stock if a company's forward guidance is weaker than analysts expect. Prologis Inc. (NYSE:PLD) investors recently found this out as its shares were hit hard following the announcement that while core funds from operations (FFO) matched estimates, Prologis had revised full-year 2024 core FFO lower. Prologis subsequently lost almost 10% within a week. Investors must also look at forward