1990 Toyota Sera Leaves Us Begging for More
From the Archive: Toyota's charmingly futuristic, Japan-market Sera won't be coming to the United States. We asked Toyota to reconsider. You should, too.
Mr. Robert B. McCurry
1900 I South Western Ave.
Torrance, California 90509
Mr. McCurry:
We don't know a lot about managing a big-time car company, and goodness knows we don't presume to tell other people how to run their business. But may we offer a suggestion? Find out who told your Japanese colleagues that America doesn't want a car like the Sera, and tack his hide up on a shed somewhere.
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