1502 Cigars Increasing Prices on March 22 Global Premium Cigars—the parent of the 1502 brand—has announced that it will be increasing prices across its portfolio on March 22. The increases will be steep. In an email to halfwheel, Enrique Sánchez Icaza—the company’s founder—said that the company’s core Blended Series will increase around 10 percent. The Blended Series includes cigars like 1502 Black Gold, 1502 Emerald and 1502 Ruby. Also increasing by “around 10 percent” will be the company’s Puro Selection line. Sánchez Icaza said the flagship 1502 XO line will increase by “more than 20 percent.” This is the first increase the company has had in three years. In that time, Sánchez Icaza says the company’s costs have increased three different times.