12 reforms to fix the advice market: PIMFA calls on govt and regulator for changes Wants regulators, govt, industry to work together PIMFA is calling for the review of the definition of advice and the regulatory perimeter among its list of recommendations. The Personal Investment Management & Financial Advice Association has set out 12 recommendations in a bid to urge the government, regulators and wider industry to work together to create an advice market that works for everybody. The 12 recommendations, PIMFA said, were made to try and address shortcomings in the market, including a lack of awareness of the benefits of advice and its value, and a lack of trust in the profession,...