100 million Americans expected to Celebrate Cinco de Mayo this year Avocado consumption insights from Mission Produce, Inc, the world leader in sourcing, producing, and distributing fresh Hass avocados, shows that 100 million Americans are expected to celebrate Cinco de Mayo this year.1 Additionally, up to 70 million pounds of avocados are expected to be consumed.2 A long-awaited opportunity for wholesale, retail, and food service, the data show that consumers are looking to celebrate the avocado holiday both at home and out at restaurants and bars. Steve Barnard, Founder and Chief Executive Officer of Mission Produce. Compared to last year, twice the number of people who celebrate Cinco de Mayo are expected to celebrate at a bar or restaurant this year, while two-thirds of Cinco de Mayo celebrators report that they plan to celebrate at home, either with family or by attending a small gathering.