100 Black Men of Las Vegas: Real Men Giving Real Time 100 Black Men of Las Vegas: Real Men Giving Real Time In November 2020, Sands announced an initial $400,000 investment in Las Vegas community organizations working to empower minority and ethnically diverse groups, as part of the company’s commitment to diversity, equity and inclusion (DEI). The investment comes by way of Sands Cares, the company’s community engagement and charitable giving program, and focuses on removing barriers through two focus areas: education and mentoring to propel youth and promote workforce development; and social justice advancement and advocacy. One of the recipients in this initiative is 100 Black Men of Las Vegas. “Our number one focus is mentoring youth in the community,” says Gentry Richardson, 100 Black Men of Las Vegas president and chief executive, “and we break it down into three key goals: advocating for youth, advocating for the community and being a respected voice in the community.”