10 Indian brands that turned challenges into opportunities by pivoting at the face of the COVID-19 pandemic To overcome the economic challenges posed by the COVID-19 pandemic in 2020, these 10 Indian brands pivoted their business models to survive and succeed during the unprecedented times. 0 claps When the going gets tough, the tough get going. The year 2020 has been an odd year for businesses. However, the COVID-19 pandemic, a nationwide lockdown, and social distancing measures did not diminish the confidence in entrepreneurs to think out of the box. Moreover, India’s digital progression was accelerated during the pandemic. According to a Morgan Stanley report, by 2027, India's 670 million internet users will rise to 914 million.