Updated: 12:52 PM CST Dec 18, 2020 Lizz Schumer Senior editor One of my family members who shall remain nameless (OK, it's my husband) always buys himself everything he needs, even right around the holidays. My brother, on the other hand, also lives by the "treat yourself" motto and if he wants a new video game, a new pair of kicks or a hot new book, he just buys them himself. And I'm sure I'm not alone in always needing a couple of gifts for people I just don't know well enough to choose something personal. When confronted with these sticky gift-giving situations, sometimes a gift card is the best option.