: Thursday, February 4, 2021, 7:00 AM IST 'I wonât turn a song into a jingle just to grab attention,' says singer Leslee Lewis while talking about change in music industry He also speaks about what made him take the independent route rather than collaborating with music labels Since the lockdown until now, singer-songwriter Leslee Lewis has released four songs independently instead of collaborating with music labels. Being one of the prominent voices of indie-pop music of the â90s, and having worked closely with music labels, he soon shifted his focus on making music independently. âI think these days, music labels are not able to understand the kind of music I am creating. It used to happen earlier when I was creating indie-pop. I have been associated with music labels like HMV, Sony BMG and others for my indie-pop in the past. But that time, we made music that had melody and archival value. See, there is a difference between a jingle and a song. You cannot make a jingle into a song. A jingle just needs a hook line so that you recall the product through it, like Mango Fruity, fresh and juicy, âDoodh doodh doodh doodh peeyo glassful, Santoor Santoor... and many more that I have been making for the last 30 years. Likewise, I cannot and will not make a song into a jingle just to get a two-minutes hit, for people to forget it later. A song has to have archival value, which was there in Paari Hoon Main, Sa Ni Dha Pa, Krishna to name a few,â said Leslee.