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New Rula building offers advanced technology for engineering students
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Westfield erects slick brick and mortar TikTok creator pop-up
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
| 12 July 2021
In the latest expansion of the social media platform in the video world, Westfield London is teaming up with short-form entertainment platform TikTok to bring the UK’s biggest creators to the centre for a unique in real life (IRL) experience in the UK’s first TikTok For You house.
The platform’s For You feed reflects preferences unique to users. The system recommends content by ranking videos based on a combination of factors – starting from interests users express as a new customer and adjusting for things they indicate they are not interested in to form a personalised For You feed.
TikTok picks Westfield for slick brick and mortar creator pop-up
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