DALBAR Study Identifies Superior Term Life Website Experiences
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MARLBOROUGH, Mass., May 11, 2021 /PRNewswire/ DALBAR recently reviewed the websites of Term Life Insurance providers and recognized those firms that offer prospective and existing policyholders an online environment that represents a superior standard of customer care.
Five Term Life insurance providers rose above the rest - Nationwide, AIG Direct, Prudential, Thrivent and Lincoln Financial Group.
Due in part to its comprehensive mix of Functionality and Behavior Centric features,
Nationwide took home the #1 overall ranking. Also offering a unique selection of tools that assist prospective term life policyholders in identifying their specific insurance needs, the firm led the rest of the pack by a significant margin on the way to earning the top spot.
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COLUMBUS, Ohio, Feb. 1, 2021 /PRNewswire/ A new Nationwide Retirement Institute® survey finds 71% of millennial parents currently do not have a will. Of those that do have a will, the COVID-19 pandemic was the second most common reason for creating one (39%), along with having new children (40%) and getting married (38%).
According to the survey of 500 millennial parents (26 to 40 years old) conducted between December 11 – December 15, 2020 by Edelman Data and Intelligence, millennial moms are more likely to indicate having children (47% v. 33%) as their biggest trigger for creating a will, while millennial dads are more likely to point to the COVID-19 pandemic and associated death rates (51% v. 26%) as their main reason for creating a will.