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Bombay Sapphire partners Design Museum on supermarket project
An installation mixing art and commerce aims to show that creativity is an essential part of life.
by Fayola Douglas
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The Design Museum Supermarket boasts Walala interiors and packaging by Joey Yu, Kentaro Okawara and Charlotte Edey
In the store supported by Bombay Sapphire, the museum shop’s shelves will be stocked with beautifully wrapped essential items such as loo roll, bread and pasta sauce.
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This week you can do your weekly shop at the Design Museum, courtesy of an installation / store at the London institution titled Supermarket. And what a beautiful basket-full it’ll be. The store, open for just five days from Wednesday online and IRL, is selling essential items such as loo roll, bread, rice, pasta sauce, tea, coffee, washing up liquid and more, all at regular supermarket prices. The products’ packaging is designed by ten illustrators and artists including Joey Yu, Kentaro Okawara and Charlotte Edey, and the Supermarket interior is designed by pattern queen Camille Walala, so it s guaranteed to be an eye-popping experience in itself.
14 artists visualise endometriosis pain in a new campaign #painstories
The artworks were commissioned by AMV BBDO and form a Pain Dictionary, providing sufferers a way to better vocalise their complex pain.
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Despite estimations that one in ten women suffers from endometriosis, a condition that causes pain in your lower tummy or back, severe period pain and pain during or after sex, it currently takes an average of seven and a half years to be diagnosed. This is largely due to perceptions that pain related to periods is to be expected or is “normal”. A new campaign by AMV BBDO for feminine care brand Libresse aims to tackle this issue, supporting earlier diagnosis while highlighting the “gender pain gap”.