Farm data is more than just a yield monitor plugged into a fertilizer rig.
Big data just for the sake of big data is useless unless it can be incorporated to help farmers increase productivity, efficiency, yields and profits.
That was a clear take away from a March 17 webinar on “Unlocking the Value of Farm Data” sponsored by Ag Launch, Ag Start and the North Carolina Biotechnology Center. In the webinar, P.J. Haynie, a Reedville, Va., farmer and chairman of the National Black Growers Council; and Mitchell Hora, an Ainsworth, Iowa farmer and founder of Continuum Ag, a soil health data company, also emphasized that farm data must be owned and controlled by farmers themselves.