NSWRL season launches with The Knock-On Effect NSW Cup
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The NSWRL has announced a new naming rights sponsor for the state’s premier competition, The Knock-On Effect NSW Cup, at the launch of the 2021 season which will see 14 competitions being administered across the state.
The new partnership will be in place for the next three years and was announced today by NSWRL Chief Executive David Trodden at the launch of the NSWRL season at the NSWRL Centre of Excellence at Sydney Olympic Park.
Also present were Deputy Secretary, Safety, Environment and Regulation for Transport for NSW Tara McCarthy, NSWRL Chairman Dr George Peponis OAM, Brydens Lawyers NSW Blues coach Brad Fittler, Chairman of the NSWRL Foundation, the Hon. John Ajaka, True Blues Greg Alexander and Nathan Hindmarsh, and players from The Knock-On Effect NSW Cup and Harvey Norman NSW Women’s Premiership.
Coon Cheese Rebrands as Cheer Following Pressure by Activist
The makers of Coon cheese have announced that Cheer will be the rebranded name for its famous Australian product following pressure from an Aboriginal activist who said the original name was racist.
Saputo Dairy Australia on Jan. 13 said the name change to Cheer was to honour its consumers by aligning with “current attitudes and perspectives.”
The move comes after Aboriginal activist Stephen Hagan reignited his campaign first attempted in 1999 after seeing Nestle rebrand Allen’s Red Skins and Chicos lollies to Red Rippers and Cheekies in 2020.
Amid the Black Lives Matter (BLM) movement’s resurgence which was founded by Marxist organisers in July 2020 Hagan was successful in convincing Saputo to change the name.
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