Coon Cheese Rebrands as Cheer Following Pressure by Activist
The makers of Coon cheese have announced that Cheer will be the rebranded name for its famous Australian product following pressure from an Aboriginal activist who said the original name was racist.
Saputo Dairy Australia on Jan. 13 said the name change to Cheer was to honour its consumers by aligning with “current attitudes and perspectives.”
The move comes after Aboriginal activist Stephen Hagan reignited his campaign first attempted in 1999 after seeing Nestle rebrand Allen’s Red Skins and Chicos lollies to Red Rippers and Cheekies in 2020.
Amid the Black Lives Matter (BLM) movement’s resurgence which was founded by Marxist organisers in July 2020 Hagan was successful in convincing Saputo to change the name.