SEOUL: South Korea s Hyundai Motor Co said on Tuesday it will launch its premium brand Genesis in Europe this summer, debuting its flagship sedan and sports utility vehicle (SUV) in one of the world s fastest growing electric vehicle markets. Genesis, which launched as Hyundai s standalone luxury division in 2015 to compete with premium brands like BMW, Mercedes and Lexus, said it will sell both conventional and electric models in the region. The Electrified G80 will be the first all-electric Genesis to arrive in Europe. A further two battery electric cars will follow, providing European customers with a choice of three Genesis zero-emission cars within the first year, Genesis Motor Europe said in a statement.
Upstart luxury brand Genesis adds first SUV model for 2021
KABC
Share: In a relatively short time, the upscale Genesis brand - an offshoot of Hyundai - had come up with an impressive lineup of cars. The flagship is the large G90, with lots of room inside and every luxury you could imagine, including for rear seat passengers.
But of their three vehicles, all were sedans - and today many luxury buyers are looking for SUVs.
So now comes the newest Genesis model, the GV80. A mid-size luxury crossover SUV aimed straight at the premium brands Genesis competes with. The new GV80 has a base price ranging from $49,925 to $60,175.