The Ayodhya municipal corporation and the Indian Institute of Management Indore have signed a Memorandum of Understanding to develop the Uttar Pradesh city as an international tourist centre in view of the construction of the Ram Temple there, an official said on Friday.
IIM-Indore to turn Ayodhya into clean spiritual destination
By IANS |
Published on
Fri, Jan 8 2021 9:18 IST |
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Lucknow, Jan 8 : The IIM-Indore and Municipal Corporation of Ayodhya (MCA) have entered into a three-year agreement to chalk out an action plan to replicate the cleanliness model of Indore, which topped Swachh Sarvekshan four years in a row, creating a culture of cleanliness among its citizens.
Ayodhya will embrace the Indore model to elevate itself to the standards of being a global spiritual tourism destination.
The business school will specifically help the MCA put in place a swachh enhancement mechanism and implement best cleanliness practices adopted by Indore Municipal Corporation.
Ayodhya to be world class spiritual destination with IIM-Indore s Swachhata makeover
IIM-Indore has signed a three-year agreement with the Ayodhya s civic body to replicate the Indore model of cleanliness in the holy city of Lord Ram. File photo
Updated: Jan 8, 2021, 01:01 PM IST
The sacred city of Ayodhya in Uttar Pradesh is set to get a Swachhata makeover as the Indian Institute of Management-Indore (IIM-I) has decided to elevate it as an international spiritual tourism destination.
The institute has signed a three-year agreement with the Municipal Corporation of Ayodhya (MCA) to come up with an action plan for the civic body that will replicate the Indore model of cleanliness in the holy city of Lord Ram. Indore has been bagging the award of country s cleanest city for a few years now.
Indian Institute of Management, Indore
INDORE: IIM-Indore will take Indore’s Swachh lessons to Ayodhya to elevate it to the standards as an international spiritual tourism destination.
IIM-I and Municipal Corporation of Ayodhya (MCA) have entered into a three-year agreement to chalk out an action plan for the civic body to replicate the Indore model of cleanliness. Indore has topped the Swachh Survekshan four years in a row, largely by creating a culture of cleanliness among its people.
The management institute will also help draft a plan for implementation of information, education and communication (IEC) as per the Swachh Bharat Mission programme. The institute will also assist in organizing training and capacity building for Ayodhya civic employees.
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