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A Simple Question That Can Guide Companies to Epic Success

A Simple Question That Can Guide Companies to Epic Success 20 Apr 2021Book by Danielle Kost Does an idea create value? In Better, Simpler Strategy, Some companies gain advantage by commanding premium prices. Others lean on their world-class talent. But, a small slice of companies manages to do both and dramatically outperform peers. What sets these top businesses apart? It’s simple: They create the most value, says Harvard Business School Professor Felix Oberholzer-Gee. In almost every segment of the economy, the very best companies lead their peers by wide margins. They take share by building on proven ideas and expanding in markets they know. Equally important, they eschew efforts even bold, cutting-edge proposals that are unlikely to generate value for customers, employees, or suppliers.

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