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Saturday, 06 March, 2021, 08 : 00 AM [IST]
Our Bureau, Mumbai
Sunfeastâs Dark Fantasy introduced Indian consumers to a unique and superior centre-filled cookie experience a decade ago with the launch of its flagship product, Dark Fantasy Choco-Fills. It had disrupted the market by creating an indulgent product segment namely, âNew Experiencesâ which is valued roughly around Rs 1,000 crore. After creating and leading the category, it is pushing the envelope of newer experiences in its second decade, starting with exciting additions and a holistic revamp of the portfolio.
The refreshed portfolio will witness a reimagined packaging design, new product formats, variants, sizes and communication. Leading the first-to-market new experience would be the launch of Dark Fantasy Nut Fills, a product which brings together a popular pairing of nuts and chocolate. This one-of-its-kind cookie is expected to delight the consumers with the crunch and