Childrenswear shows strength of character
Kidswear brands and retailers are dusting off their school uniforms and preparing for a return to the playground. We examine whether the market has proved resilient throughout Covid-19 and look at what’s in store for 2021.
Marks & Spencer spring/summer 21
The last 12 months have been devastating for many categories of the fashion industry, as housebound shoppers had little reason to dress up and no holidays to shop for. But there is one market where where growth is literally guaranteed: childrenswear.
Growing children need a continuous supply of new clothing to fit them. Nevertheless, the market has not been completely immune to the impact of Covid – although it did not decline in value as much as men’s and women s wear. Kantar reports that in 2020, UK childrenswear sales fell by 11.1%, to £4.8bn, compared with a fall of 23.7% for men’s and women s wear combined to £29bn. For the 12 weeks to 12 January 2021 the gap widened: chil
Grantham baby store has new online owner after going into administration
| Updated: 09:32, 19 February 2021
A Grantham baby store has been taken over by an online childrenâs clothing retailer .
PreciousLittleOne, formally located on London Road Industrial Estate, is now in the hands of The Pud Store, which was founded by The Apprentice star Frances Bishop in 2015.
Precious Little One. (42234446)
A spokesperson said: âWe will be relaunching preciouslittleone.com in early March 2021, and look forward to building a relationship with you all.
âHere at The Pud Store we are proud to have built a company which places strong values on customer service, loyalty and great prices - all of which we will bring to Precious Little One.â
The Pud Store acquires Precious Little One
Kidswear retailer The Pud Store has bought Precious Little One, an online nursery and childcare accessories retailer, out of administration for an undisclosed sum.
Andrew Smith and Kenneth Marland of Harrisons Business Rescue were appointed as joint administrators to Precious Little One last month.
The deal sees The Pud Store, which was founded by The Apprentice star Frances Bishop in 2015, take control of the Preciouslittleone.com website. The website turned over more than £15m in 2020.
Bishop s business received a “substantial” investment from an undisclosed multi-millionaire investor last year.
“I know there is a lot of hard work to do to get the Precious Little One business up and running again, but I have a great team and we will quickly rebuild customer confidence,” she said.