May 11 2021, 5:18 pm | BY Kim Shaw | No Comments
Lion & Lion partnered with Livescape Group, an event management company, to launch Status-K in Malaysia – a new lifestyle product targeted at urban zoomers and millennials.
The core of the campaign was Status-K The City, an immersive digital social and gamification platform designed to engage audiences while building brand affinity and equity. Over a span of three months, the campaign built a database of participants for potential future on-ground events, with more than 670,000 engagements and 10 million impressions on social media.
In Status-K The City, players competed with each other to claim a virtual city via the microsite www.status-k.com by joining influencer-led tribes called Krews and taking part in challenges. Through these challenges, participants earned virtual points and improved their status on leaderboards. As an incentive, the virtual Koin prizes from the challenges could be redeemed for real-life reward
ASX 200 shudders as China-Australia relations deteriorate even further
Asian trade returns to normal transition as activity lifts in the region’s stock markets, ASX200 and AUD/USD shudder as China-Australia relations deteriorate even further and stock indices looking at a mixed open tonight. Kyle Rodda | Market Analyst, Australia | Publication date: 2021-05-06T07:10:00+0100
Trade in Asian markets has returned to normal today and that’s come with a big uplift in market activity. Price in action in the region’s indices has been mixed overall, with a lack of a clear and overarching narrative meaning the benchmark stock indices have traded according to their own domestic or technical factors.
Stout brand Connor s hands Lion & Lion digital duties for Malaysia Details 23 April 2021
Stout brand Connor s Malaysia has appointed Lion & Lion to handle digital duties for the market for 24 months, following a pitch that saw four agencies vying for the account. Jeppe Carlsen, group director, new business and strategy told
A+M that rather than just doing a simple social media strategy, the team presented a larger creative version for the brand to help support the overall brand experience through integrated digital.
At the same time, the agency has brought on board Krishna Kumar (pictured below left) as regional head of strategy and Banumathi Selladuray (pictured below right) as regional head of media, to drive innovation and growth across the company’s key markets and offices. Based in Kuala Lumpur, both will report to Carlsen and will play a pivotal role in delivering impact through creative and digital-first solutions to businesse