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Details 31 May 2021 Globally there has been a deepening cynicism accompanied by a growing expectation gap in consumer s relationship with brands and businesses. This is mirrored across Asia Pacific as well, said the Meaningful brands report 2021 by Havas. The report has shown significant long-term trends towards consumers seeking meaningful and sustainable action for the good of society and the planet. However, many have felt let down by enterprises making empty promises. Around  71% of 395,000 global respondents said they have little faith that brands will deliver on promises, and only 34% of consumers think companies are transparent about its commitments and promises. The report also noted that

Mark sinnockGreg jamesAsia pacificHavas media groupHavas creative groupEaningful brands report 2021Mark sinnockகிரெக் ஜேம்ஸ்ஆசியா பெஸிஃபிக்ஹவாஸ் மீடியா குழுஹவாஸ் படைப்பு குழு