Hublot has introduced the Big Bang e Premier League, a new evolution of its connected Big Bang with a dedicated application, new dial and new strap, in purple, the iconic colour of the Premier League
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Jesse Lingard’s 18k rose gold Patek Philippe Nautilus. Virgil van Dijk s Patek Philippe Aquanaut Singapore 2019 Limited Edition. Pep Guardiola’s Richard Mille RM 022 Tourbillon Aerodyne. The Premier League and luxury watches are a well-established match. At least for those on its payroll.
Now Hublot is betting that at least some of the Premier League’s 3.2 billion global fans will themselves be in the market for a high-end timepiece, a smartwatch that will also enhance their enjoyment of the game. Related Story
It has released a new limited edition Premier League version of its Big Bang e connected watch. Developed in partnership with the world s most watched sports league it comes with a dedicated football app, a new dial, a new strap, and – keen-eyed readers will have already spotted – it s purple, the official Premier League colour.
The smartwatch’s coming of age has to be one of the most intriguing subplots in the story of 21st century watchmaking. When Tim Cook announced the first Apple Watch seven years ago, the press was full of Jeremiahs prophesying doom for the Swiss watch industry. Today, the Cupertino-based company is the biggest watchmaker in the world (it outsells the entirety of Switzerland’s watch brands) – but its impact on the traditional watch business has been more nuanced than many early forecasts might have led some to expect.
For one, Apple’s entrance has affected entry-level watch brands far more dramatically than higher-end dial names. For another, a healthy number of consumers don’t see traditional watches and smartwatches as mutually exclusive. Deloitte’s “Swiss Watch Industry Study 2020” reported that “on average approximately 60 per cent of consumers in the markets we surveyed wear either a traditional watch or both a traditional watch and a smartwatch. This is a posit
Hublot has relaunched its Big Bang e smartwatch with an official Premier League edition.
The company has released limited-edition versions of its luxury Wear OS smartwatch range for most major tournaments, so itâs little surprise itâs signed up the Premier League.
Under the hood the tech is the same as the standard Hublot Big Bang e that launched back in June 2020. However, only 200 Premier League edition smartwatches will be manufactured and will cost $5,200.
Thereâs a Snapdragon Wear 3100 processor (last gen now but still plenty of power), 1GB of RAM and 8GB of storage. It runs Googleâs Wear OS, and has a single day of battery life. It boasts an impressive 390 x 390 AMOLED display with a punchy 327ppi.