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Pakistan’s failed quest to project soft power Rajesh Joshi © Provided by Hindustan Times It’s ironic that when Pakistan takes one step forward to project its positive side to the world, the country is pulled several miles backwards by its own political leadership and an obscurantist clergy. Speaking at a public gathering in Islamabad recently, Prime Minister Imran Khan pooh-poohed those who insist that Pakistan needs an image makeover through its soft power. He scoffed at the idea of using soft power as a means to win international goodwill, terming it an “inferiority complex”. “I repeatedly hear that we need to present a soft image of Pakistan. What does a soft image mean? Why do we say this, and if this soft image is established will the world consider us very good?” Dawn newspaper quoted Khan as saying.

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