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Quiksilver parent Boardriders announces new CEO
Thursday, February 04 2021
Action sports and lifestyle group Boardriders, whose portfolio includes brands Quiksilver, Billabong and DC Shoes, has named former North Face and Nike veteran Arne Arens as its new CEO, effective 1 March.
Arens has spent the past ten years at VF Corporation, most recently as global brand president of The North Face. Prior to that, he spent eight years at Nike where he held several marketing and commercial roles and steered the company’s football business in Germany, Austria and Switzerland.
He succeeds current CEO Dave Tanner who has been at the helm of the group since 2015 and led the restructuring and turnaround of Boardriders’ predecessor company Quiksilver as well as its merger with competitor Billabong in 2018.
Tuesday, February 02 2021
H&M Group has announced the expansion of its second-hand fashion
platform Sellpy to the Netherlands and Austria following its launch in
Germany in the summer.
“We see a steady growth in demand for sustainable consumption, where
second-hand is a great option,” said Sellpy CEO Michael Arnör in a
statement. “Every garment bought pre-owned saves resources for our planet.
It’s therefore very exciting that we continue to grow and empower more
customers in Europe to live circular.”
H&M first invested in the Swedish re-commerce platform in 2015 through
its investment arm CO:LAB, before becoming its majority owner in 2019. It
Linksoul names PGA star Bubba Watson as brand ambassador
By Huw Hughes
27 Jan 2021
California-based Linksoul Apparel has named professional golfer and
two-time Masters champion Bubba Watson as its new brand ambassador.
The PGA star will appear in the brand s global advertising, marketing
and social media campaigns, while also wearing Linksoul apparel on and off
the course.
“Bubba is a great person, who also happens to be one of the best golfers
in the world. He symbolizes everything our brand stands for and we re
stoked to partner with him, said co-founder John Ashworth in a statement.
“Bubba s values align perfectly with our core mission of giving back to the