Printing Process: Digital printing One of our aims of our branding course in product design was to come up with an innovative packaging for a product of our choice. Me and my group decided that our product was going to be matchsticks, as we figured that there wasn t much innovation, or any significant change in the domain of matchsticks, at least here in India. Matchboxes had become something so mundane that no body really paid more attention to it than it required, albeit being an incredibly essential object for lot of households. The only connection the users had with the matchboxes were physical connections, out of necessity and habit. Any sort of emotional connection with the product was non existent.