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Nearly 17% of retailers surveyed in the United States and UK believe they missed out on sales during the 2020 Q4 peak season due to a lack of preparedness and the failure of operational plans, according to a study released by Arlington Research and PFSweb.
However, those who invested in omnichannel infrastructure ahead of peak 2020 experienced increased sales volumes.
“This research highlights how big of a turning point peak 2020 was,” says Zach Thomann, president of PFS. “Brands and retailers have been forced to rethink their approach, with omnichannel investment and additional order fulfillment capabilities as a top priority for 2021 and beyond. The shift to a digital-first approach to retail will only continue to proliferate and the trends witnessed over the past holiday season will likely serve as a great indicator of what is to come.”
Press release content from Globe Newswire. The AP news staff was not involved in its creation.
PFSweb and Arlington Research Uncover What Peak Season 2020 Taught Retailers About Adopting a .
PFSweb, Inc.February 25, 2021 GMT
ALLEN, Texas, Feb. 25, 2021 (GLOBE NEWSWIRE) According to a new study conducted by Arlington Research and PFSweb’s (NASDAQ: PFSW) operations business unit, PFS, 17% of retailers surveyed in the US and UK believe they missed out on sales during the 2020 Q4 peak season due to a lack of preparedness and the failure of operational plans. The study showcases the key takeaways for brands and retailers from the recent peak season.