Canopy Growth Corporation (TSX:WEED) (NASDAQ:CGC) has introduced its first Quebec-exclusive brand, dubbed Vert.
The brand s initial two strains are Green Cush, which is sativa-dominant, and an indica-dominant Sour Kush. They come in dried flower and pre-rolled joint formats.
The products are will be sold through the
Société Québécoise du Cannabis (SQDC).
Kelly Olsen, vice president of global flower business at Canopy Growth, said Wednesday that the company understands the importance of providing the Quebec market with a regionally-exclusive brand. We re excited to bring a new offering of local cannabis flower to SQDC shelves, Olsen added.
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Canopy Growth Corporation (TSX:WEED) (NASDAQ:CGC) has acquired AV Cannabis Inc.
Under the deal, the Smith Falls-based company obtained 100% of the cannabis brand Ace Valley to boost its product portfolio.
Ace Valley, a brand popular among millennial and Gen-Z consumers, holds top five and top 10 market positions in Ontario within its range of SKUs, according to the Thursday announcement.
Last year, it teamed up with the Toronto-based Olli Brands Inc. to develop Ace Valley-branded, cannabis-infused real fruit gummies that are gluten-free, dairy-free and have artificial sweeteners or colors.
“The team at Ace Valley has built a premium cannabis brand, with an impressive consumer following, and we’re excited to deploy the full distribution power of Canopy Growth to expand the brand to consumers across Canada,” Rade Kovacevic, Canopy Growth’s president and chief product officer, said in a statement.