WBBJ TV
February 3, 2021
HUMBOLDT, Tenn.–During the height of the pandemic, the Humboldt Plaza 3 was forced to close. Now back open, they are still dangerously close to closing for good. If the theater does not see a rise in customers, there is a chance they won’t see the summer. After 78 years, there could be a gaping hole along Main Street.
“It’s still a lot of fear and concern among the citizens and the return hasn’t been quite what we expected it to be,” co-owner Michael Longmire says.
Back in March of 2020, the Humboldt Plaza 3 was shut down due to the Covid-19 pandemic. 8 weeks later, the theater opened back up to little to no movie distributions and customers who chose to stay home. Owners Michael Longmire and Jason Tubbs find ways to make customers feel safe and enter back into the theater that once brought them so much joy.