Crime Stoppers releases national firearms amnesty campaign
July 8, 2021 9:42
Crime Stoppers has released a national firearms amnesty campaign via The Shannon Company.
The announcement:
Twenty-five years after the Port Arthur massacre, the Australian Government has partnered with Crime Stoppers Australia to launch a permanent firearms amnesty to keep the country safe.
The national campaign urges anyone with unregistered or unwanted firearms to hand them in, and was developed by behaviour change specialists, The Shannon Company, in close collaboration with media company Bohemia Group.
The Shannon Company Creative Director, Stuart Nightingale said the campaign was a great example of inspiring behaviour change willingly and for good.
Respect Victoria encourages family support for LGBTIQ+ people
April 14, 2021 9:38
Respect Victoria is showcasing the significance the support of a family member can have on an LGBTIQ+ person in realising and celebrating their identity.
The Shannon Company managing partner, Michael Daddo, said: “Throughout our extensive consultation with stakeholders the need came through incredibly strongly to demonstrate what support for LGBTIQ+ family members looks like, and the impact that even subtle negative responses can have.
“In our research we found very little public positive role modelling and really wanted to create a campaign that had the audience thinking ‘I can relate to that situation’ and ‘I could do that next time I see disrespect happening.