Javelin Launches New Integrated Brand Campaign for Toyota Ireland
May 10, 2021
Javelin has launched a new integrated campaign for Toyota Ireland. The campaign “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid as the right choice for drivers today and into the future.
The TV was filmed in Ireland in March 2021 with actor Liam Cunningham behind the wheel of a Toyota Hybrid, musing on life and the choices we make, as he drives from Wicklow to Dublin.
According to Zoe Bradley, head of marketing communications, Toyota: “As Ireland’s favourite car brand, we are constantly moving the bar in terms of our creative ambition. For this campaign, we set out to move away from the more typical car category norms and deliver some simple storytelling around Toyota’s very strong Hybrid and other brand credentials. There is a lot of confusion out there for people choosing a new car, but what we do know is that o
Javelin Launches New Integrated Brand Campaign for Toyota Ireland
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.
Advertiser ie - Toyota premieres bZ4X concept SUV
advertiser.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advertiser.ie Daily Mail and Mail on Sunday newspapers.
Advertiser ie - Toyota maintains position as country s top selling brand
advertiser.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advertiser.ie Daily Mail and Mail on Sunday newspapers.
Motor trade sees 48,188 new cars registered this year despite lockdown New car sales in first quarter down just 3.2% on last year; registration of used imports up 5.5%
Thu, Apr 1, 2021, 11:53 Updated: Thu, Apr 1, 2021, 12:11
The Hyundai Tucson is the best-selling car on the Irish market this year.
Previous Image
Some 48,188 new cars were registered since January despite Covid-19 lockdown restrictions that meant physical showrooms had to close.
New car registrations were down 3.2 per cent compared with the first three months of last year, with March sales totalling 9,270.
Used car imports rose 5.5 per cent in the first quarter, with 18,420 used cars re-registered in the Republic. Dealers attribute much of this to an increase in the stock of used imports at the end of last year, ahead of the new Brexit-related customs duties.