Athletes fight limits on endorsements at Tokyo Olympics Today 05:30 am JST Today | 07:49 am JST TOKYO
Holding up a pre-packaged vegan meal on Instagram Stories with a “paid partnership” tag and a “SummerGames” discount code, Malaika Mihambo looks just like any other athlete with a side gig as a social media influencer.
What makes the charismatic German long jump gold medalist different is that she can promote her sponsors products during the Olympics. Most of her rivals can t.
Many athletes depend on income from sponsors and social media advertising to fund their Olympic campaigns, yet face strict limits about working with their own partners during the Games. Companies often have to submit advertisements for approval in advance.
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