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Are Apple and others tech launches a better watch because of Covid?

BBC News By James Clayton Developers, developers, developers, developers, developers. In 2000, footage of a sweaty, high energy Steve Ballmer, the then chief executive of Microsoft, became a viral hit after he walked on stage and shouted the same word over and over again. It was one of many moments over the last 30 years of a live tech event throwing up a must-see moment. But recently, tech fans have been starved of live launches because of the Covid pandemic. The keynote speeches, the long demos popularised by Apple s Steve Jobs, among other tech luminaries, have all but disappeared. Instead, almost all tech companies have turned to virtual events. In most cases, this involves extremely glossy pre-edited videos.

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