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Iberia plans to sell pre-reserved seats in Sabre during the coming months. Shelly Terry, vice president of Supplier Merchandising for Sabre Travel Network, said the sale of ancillaries, such as pre-paid bags, continues to be a valuable revenue stream for airlines and provides travelers with more choices for their flight experience. “Sabre has been investing in technology to support airlines’ merchandising strategies for many years,” Terry said. “The Sabre travel marketplace provides an invaluable platform for airlines to market and sell their products, and for agents to best serve leisure and business travelers.” The sale of ancillaries through the Sabre travel marketplace generates important cost savings for both agencies and airlines. By using one platform to sell multiple products, an airline can significantly reduce its IT costs. Additionally, travel consultants can improve their efficiency and customer service levels by shopping and booking airline ancillaries with

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