PSL to go live for global cricket fans via Facebook
Team KT/Lahore Filed on June 4, 2021
Pakistan former captain Inzamamul Haq is giving some tips Haider Ali during the Peshawar Zalmi practice session in Abu Dhabi. Twitter
Facebook Paid Online Events will help the Board monetise the matches
With Pakistan’s biggest cricketing event HBL Pakistan Super League (PSL) set to return on Wednesday in Abu Dhabi, Pakistan Cricket Board is collaborating with Facebook to bring the event to the global audience via the platform’s Paid Online Events.
The PSL is extremely popular not only in Pakistan but amongst the Pakistani diaspora and cricket fans across the world. The tournament features top cricket players from around the world which sparks a global interest in the event. This exciting partnership with Facebook allows global reach for the PSL, especially in non-traditional cricket markets, like never before.
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