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After Safaricom, Kenyan lenders angle for Ethiopia s 120m market

Safaricom consortium gets licence to enter Ethiopia

THE STANDARD SCI & TECH Safaricom CEO, Peter Ndegwa holds the 2020 Global Mobile (GLOMO) Award, awarded to Safaricom by Global Systems for Mobile Communications Associations (GSMA) in recognition of Safaricom s outstanding contribution to the mobile industry. [David Njaaga, Standard] Safaricom can now tap into the lucrative Ethiopian market after the country awarded an operating licence to a consortium that is led by the Kenyan telco. This paves the way for the company’s expansion into Ethiopia, which has massive opportunities for growth owing to its over 112 million population. This comes following a decision by the Ethiopian government to award the bid for a second nationwide telecommunication licence to a consortium that includes Safaricom and parent companies Vodacom Group of South Africa and Vodafone Group of UK. 

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