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Think local: Meet the young creative pushing Saudi culture into the mainstream

Think local: Meet the young creative pushing Saudi culture into the mainstream
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Fashion Commission unveils finalists for year-long mentorship program with industry legends

July 08, 2021 The Saudi 100 Brands program will commence immediately with regular weekly masterclasses and mentoring sessions. (@FashionMOC) RIYADH Saudi fashion designers and brands are set to commence a year-long mentorship program with support from some of the world’s leading fashion experts after the Fashion Commission announced the finalists of its inaugural Saudi 100 Brands program. With more than 1,300 brands and designers competing for a coveted place on the scheme, applications were condensed to a shortlist of some 400 candidates. Those living in the Kingdom were invited over a period of 2 weeks to attend in-person interviews at hubs located in Riyadh and Jeddah, with virtual interviews conducted for those living abroad.

Fashion Commission names finalists for the Saudi 100 Brands program

RIYADH: The Kingdom’s Fashion Commission on Wednesday announced the finalists chosen to participate in its year-long Saudi 100 Brands program. The initiative will include training, advice and mentorship from experts in the fashion sector. The successful applicants were revealed during a ceremony at the Marriott Hotel in Riyadh’s Diplomatic Quarter. They were chosen after two weeks of interviews carried out by experts in the capital and Jeddah, and online. Based on these, the initial list of 1,348 candidates was whittled down to a shortlist of 400. The program offers a one-year brand development initiative with training and mentoring, individual and group consultancy and advisory sessions, and virtual and in-person training workshops. (Twitter/@FashionMOC)

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