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Tiffany & Co: pioneering diamond traceability

There’s much more to a Tiffany sparkle than meets the eye 22 Dec 2020 Diamond traceability has become a hot topic in the jewellery industry. It’s not just a matter of gaining consumers’ trust, it’s a matter of protecting human rights and saving lives. The ability to quickly determine the mine of origin and follow the supply chain or “journey” of a gem from procurement to polish, cut and setting, eliminates conflict diamonds from the market, safeguards the livelihoods of a dedicated workforce and minimises the environmental impact of mining operations.  In 2019, Tiffany & Co became the first global luxury jeweller to provide provenance information of individually registered diamonds of 0.18 carats or larger, thanks to a unique “T&Co” serial number. Imperceptible to the naked eye, this number is etched by laser onto the surface of the stone, providing consumers with the geographic sourcing information specific to the diamond. 

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