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July 8 2021, 9:48 am | BY Ricki Green | No Comments Award winning content and social agency Daresay is starting the new financial year with two new business wins after being appointed by Tata Consumer Products and NSW Government’s Department of Education, both following competitive pitches.   Daresay, sister agency to The Works, part of Capgemini, has been named as the social agency of record by Tata Consumer Products for its Good Earth Teas as it launches the new range of herbal teas across social media. Daresay beat out four other agencies to secure the business. Says Micaela Pinkerton, senior brand manager at Tata Consumer Products: “Daresay really understand the brand and how we want to bring it to life in this market. Their social media and content credentials, combined with their experience within the FMCG space makes them a great partner for us and this important brand launch.”

United kingdomDre europeRuth haffendenMicaela pinkertonEduardo carvallo carreraSamsung europeDepartment of educationGovernment department of educationWales department of educationAdnews content agency of the yearTata consumer productsGood earth teasSouth wales departmentVocational educationWill allenGood earth tea