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I do think this is an important idea to call out, though, because a naive reading of product development methodologies is “ahh, I just have to follow this process slavishly, and I’ll be able to build a product that people want.” Which as anyone would know if they’ve ever put any of these product development methodologies to practice is simply not the case. Learning All the Ways Product Validation Can Fail I started my first startup at the end of my freshman year of university. It was an ebook publishing software company, and like most first startups, it was a disaster. We didn’t talk to users before launch, I fought excessively with my cofounders, I didn’t understand what it took to build working, usable software, or how to think about tech debt (a good thing, if used strategically!), or how to do user testing, or how to run proper product analytics. It was a great experience, though: I shored up most of those skill gaps in my remaining years at university. I read

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