Marketing: From Brand Multiplicity To Brand Authenticity (Elisa Chan) | By Elisa Chan – Hospitality Net hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
CHICAGO - The coronavirus crisis has not only sent the hotel industry reeling by cratering occupancy rates. It's forcing hotels to ramp up their cleaning protocols and hygiene - things that will be more of a priority for consumers in a post-pandemic world, where safe is the new sexy. "What would have been in the back of customers' minds is now front and center," said Phil Cordell, Hilton's .
How hotels are doubling down on hygiene — and what that means for your next stay msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
January s resolutions are sure to be amplified this year, with pandemic-related stress and anxiety spurring demand for healthy getaways. But with yoga retreats in Bali on hold and many fitness boot camps paused, Americans are seeking out other wellness options. Fortunately, travelers are realizing they can enjoy the benefits of a regenerative break close to home, says Chris Norton, CEO of Equinox Hotels, which has seen strong interest in staycations since the brand s New York City property reopened in September.
Wherever they end up, guests are likely to notice big changes. Among the most noticeable will be the widespread adoption of COVID-19 protocols such as masks, frequent disinfection, temperature checks, and even disinfecting robots, like the pair introduced last spring at the Westin Houston Medical Center