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WEST LAFAYETTE — Purdue University-affiliated startup NutraMaize is featured in a current national advertising campaign called “Make a Different Future.” The campaign, presented by GoDaddy, champions real customers, such as NutraMaize CEO Evan Rocheford and the company’s brand, Professor Torbert’s Orange Corn, driving change to “Make a Different Future” for themselves and for others. Following the challenges of 2020, the campaign states, “The future isn’t decided yet. It’s still ours to win.” “We are so excited to be a part of spreading this message of hope for the future. As a company, we were founded on the belief that a better future is possible,” Rocheford said. “We are on a mission to improve the nutritional quality of common foods people eat every day, so to have a platform like this to tell our story is just incredible.”

United statesTorbert rochefordEvan rochefordPurdue universityPurdue research foundationPurdue research foundation office of technology commercializationConvergence centerPurdue university affiliatedDifferent futureProfessor torbertOrange cornPatterson endowed chairSaharan africaPurdue research foundation officePurdue foundryDiscovery park district